22 Imperatives for Email Marketing
There's a set of principles to insure efficient email marketing. These email marketing rules are known as "The 22 Imperatives for Email Marketing success." To make you ware about these imperatives we have developed this page. Have a close look to these principles.
1. Permission is not optional: Sending unwanted email can kill your brand, you campaign can be hurt and your sender reputation is damaged. Always make sure you ask for the permission to send emails.
2. Stand up for your sender reputation: Try to stand up for your sender reputation, work for it and avoid being tagged as "spammer".
3. Clean and Analyze mailing list: Keep your mailing list clean from unsolicited addresses. Analyze your mailing list more often and manage to clean from invalid addresses.
4. Deploy authentication Technologies: Some ISPs deploy the email authentication technologies which include "white listing" ask your service provider to provide you with such authentication technology.
5. Test for delivery and correct description: Your email might be rendered wrongly at other ISP-based email servers. Check for the email rendering at different email accounts. This will help you come up with the delivery assurance at various email servers.
6. Build and establish trust: Try to ask for the relevant information at the registration and make commitments for those services which you can provide.
7. Respect Recipient's Privacy, This can help you a lot in your business and side by side keeping the privacy for your customers you can also avoid the legal and ethical problems. Make your customers sure about keeping their privacy.
8. Give recipient what they want and need: Make things clear for your customers and provide them with the service or products which they want. If you don't provide them with the right things they are more likely to go for another provider. Provide them with the facility for the selection of format, the frequency, the content and demanded data.
9. Provide administrative functions in each email: Provide your customers with the tools to manage their actions.
10. Test, test and test again: Keep testing different attributes of your email marketing strategy.
11. Define your email value propositions: provide your recipient with the clear reason to open your mail.
12. Segment list for better results: divide your email list in segments for better performance on the basis of information collected at the registration.
13. Personalize for greater relevance: personalization can help you create messages with relevant to customer.
14. Use good design and applicable format: make it as attractive as you can and provide with the option for format adoption.
15. Design emails for inbox: design your newsletters as to be compatible for emails.
16. Deliver value continuously: keep testing the change with your emails. Customers appreciate it much.
17. Focus on quality list: avoid focusing on the list size, come up with the quality addresses.
18. Focus on goals: rather than focusing on the process metrics.
19. Integrate with other marketing channels: try integrating email marketing with other marketing channels.
20. Use advanced automation: for efficient marketing you need to deploy a whole range of advanced technologies.
21. Allocate Necessary Resources: your service provider and your team can help you out.
22. Know the laws affecting email marketing and comply.