Four Email Blocking Causes and Way to Fix Them
These are the four reasons for the blockage of the emails or their direction to the Junk mail folder.
• Technical Sending problems
• Excessive invalid addresses
• Excessive spam complaints
• Spammy appearance of the content
These can be easily removed by restarting your email program.
The methods to unblock your ID are to contact the ISPs that block the largest percentage of emails and try to resolve the block or filter. The information will be located in the delivery failure reports. But the discrepancy with the reports is they don't always are accurate.
Once you are aware of the problem contact the ISP's site for the removal of the problem. As soon as you contact the ISP's professional you are ready for the removal of the blockage or wrong direction.
Problem 1: Technical Sending Problems
Technical problems include incorrect message headers; errors in authentication records and no revere DNS. If you are using an ESP, turn this problem over to your account rep. the alternative is to consult your IT staff. These are the serious errors but are easy to correct. You can also test your mailing communicational path way which can help you prevent this kind of problems.
Problem 2: Excessive Invalid Addresses
Sometimes the marketers stop clearing out the email list. The result is accumulation of the email addresses who are no more interested with receiving your email. If you continue to email those addresses you act like spammer and hence blocked.
• Confirm the Opt-ins.
• Add a program which is capable of detecting mistakes at registration and corrects the mistakes before the completion of request.
• Clear your list for invalid email addresses regularly.
Problem 3: Excessive Spam Complaints
The complains for spam can affect the email deliverability in two ways: firstly, it can lead to triggering the ISP Blocking or filtering and secondly, it may result in re-mailing to the complainers.
You must take fast steps to remove them as the reputation for sender is embedded with the number of spam complaints. Don't take spam complaints as evil but they are the signs of poor functioning of your email programs. So you can help it work properly.
Problem 4: Spammy appearance of the email content
The spam is generally the useless content or precisely speaking, rubbish. Some of the legitimate e-mailers keep sending message which are more like spam then useful email. The content has the following features:
- Vague subject lines
- Email address or the stranger's name in the "from" line.
- Strange and unqualified language in content.
- More images are used as compared to the text.
- The email frequency is often high.
- Newsletter with solo offers lacking reliable information.
This kind of email appearance can lead to the email blocking as it may be taken as "spam". So you must keep in mind to avoid such appearances.
Once you are aware about the reasons for the email blocking and also know the way to remove them you are ready to increase the email deliverability. Not only increased but improved email deliverability.