The 5 Biggest Email Brand Killer
Email is the top way for the marketing as it is more affordable than any other media. Email marketing is more flexible and is cheaper. It is now the universally adopted media and side by side is capable of creating one-to-one relationship with more than a million customers around the world. But there are many factors which can bring down this much capability of your email marketing and are collectively known as: Brand-Killers. Now, let us take a look at the top 5 brand killers for your assistance and make you aware and also help you fight back these factors.
1. Poor permission practices:
2. Irrelevant email messages.
3. Spammy appearance of the email message
4. Failed unsubscribe.
5. Poor customer experience between email and website.
These are just the headers for the problems or the brand killers. Let us walk in the brand killing jungle to take a closer and detailed look at these factors.
• Poor permission practices:
If you lack the permission to the email sending you are likely to experience the brand-killer approach. This is not it: you must be thinking that you can send emails without the permission. You can send your marketing newsletters to a whole lot of people around the world without them asking for permission but let us make you aware: this approach will make you stand among the line of spammers.
• Irrelevant email:
Now, the next factor: irrelevant email. Most of times you get the permission for the emails but you don't stick to sending the relevant emails. The irrelevant emails are the worst exasperators. Avoid sending such kind of emails to your customers. If however, you keep the practice you might be sooner or later lose your customer for they may unsubscribe or the worse you may be reported as "spammer".
The factors which make the email irrelevant are: format, content and frequency.
• Spammy appearance of the email message:
Not only the inner content but also the outer appearance of the email message turns it to be a "spam". Make things clear to your receiver. Mention your name or your company's name in the "from" line. Make the subject line clear and valid to the content. Take care for the originality of the content and also mention your contact information. Email messages lacking such features are considered "spam" so be careful.
• Failed unsubscribe:
You must assure the efficient processing of unsubscribe report. if failed then it will not only result in the brand-killing but also will result in damages to the reputation as you may be reported as "spam" to more than one ISPs and also to the spam controlling institutions.
• Experience between email and website:
If you have failed to meet with the expectations of your customers you are likely to experience the brand-killing. Users while clicking the website have number of expectations which for example are: getting the right information. If they don't meet the expectation the result id frustration at the customer's side and the result might be the "unsubscription".
Try to make sure you can work to resolve these brand-killing factors or precisely hunt for these brand killing animal.