Email Marketing and Software Glossary
A
Auto responder: automated email message which can be activated by new subscription, unsubscription etc.
Attachment: a file attached to the email. Which otherwise is not possible to send.
B
Bounces: when bulk email is send it doesn't get delivered to few of the specified addresses.
Broadcasting Email Software: a software which aids the user to send mass email.
Blacklist: URL that consists of the list for blocked IP addresses that spread Spam.
BCC: Blind Carbon Copy. This enable the option to hide the list of email addresses where a message is sent.
Bulk Email Software: A program which is used to send same message to multiple recipients.
C
Click Through Rate: a figure which shows the rate of the clicks made by the receivers who received email newsletter. Figure is usually provided by email tracing software.
CC: Carbon Copy, an option provided to the user to send email message to multiple receivers.
D
Double Opt-In: It allows the user to ask people or subscription of the email newsletter.
Delivery Tracking: provided the user with the estimation for the email received. The ratio is for the message received per total number of email sent.
Discussion List: The email service, which allows the user to send individual messages to all the members of the group.
Domain Name: the name assigned to the IP address.
DART mail: the marketing application for planning, execution and analysis for email campaigns.
E
Email: a mail sent via electronic media.
Email Marketing: marketing done through electronic media.
Email Client: software used for organizing email.
Ezine: electronic magazine.
F
Forward: an option to send the received email to other users.
H
Hard Bounce: a message which can't be delivered because of invalid address.
HTML: Hypertext Markup Language, language used for publishing in World Wide Web.
I
In House list: the list of contacts for people one knows.
IMAP, IMAP4: internet Message Access protocol. Is saves the message and provides access to that message at server.
ISP: Internet service provider.
L
List Owner: owner of the opt in bulk email list for rent.
List Manager: a person who works as manager to the list owner.
List Broker: an intermediary person for the list rental.
M
Mail Bomb: sending more mails then a server can handle resulting the sever crash down.
Mailing list: list for the email addresses intended to use bulk email campaigns.
Multi Part Mime: a message contain both versions for displaying, HTML and Text version.
N
Netiquette: Net Etiquettes
Newsletter: a message containing news and useful data to a list of subscribers.
O
Opt-In: permission for email.
Opt-out: the denial of the email request.
Open Rate: the number of the receivers which open the marketing message.
P
Permission Email: synonym for Opt-In.
Personalized Email: A personal approach email towards receiver.
Plain Text: not formatted text.
POP, POP3: a protocol which manages incoming email.
R
Registration: the action to fill the form for subscription.
Recipient: an email address that receive the sent email.
S
SMTP: the protocol used to send email between two servers.
Soft Bounce; the bouncing back of the email because of temporary problems with the receiver's server.
Solo Mailing: one time email send to subscribers.
Spam: unsolicited commercial email.
Subscriber, Subscription: the person who accepts to receive newsletter. Acceptance is termed as subscription.
T
Targeted Bulk Email Campaign: a mass email marketing campaign applied to permission list.
Tracking: features which allows the tracking of the receiver's action.
U
Untargeted Bulk Email Campaign: Spam
Unsubscribe unsubscription: a person who request for no more receiving of marketing messages.
Unsolicited Commercial Email: Spam
W
Web Based: a Software application, database or any other kind of information hosted online.
Web Mail: web based email client.