How to Reduce Email Bounces- 14 Quick Tips
If you are an active email marketer then you must have faced a number of email bounces. These bounces of different sorts: hard bounces and soft bounces. Thus, here we are to help you manage and reduce email bounces. Reducing the email bounce can help you market competently. This will help you improve ROI for your email campaign.
Listed below are the 14 quick tips for reducing the email bounce:
1. Practice to clean your list: you can use manual or list-hygiene to clean the list from useless email addresses.
2. Use an email change of address service (ECOA): this will help you know how many email addresses have changed and work for you to clean your list from no more valid addresses.
3. Confirm email addresses. Make sure the email address provided to you is valid. You can use automated email for this purpose for email address confirmation.
4. Opt-in and account management links: add these with your email service.
5. Ask your customers to update information: keep asking your customers now and then to up to date their information.
6. Information up date via mail or phone: you can use these communications to ask your customer to update their information. This service can be provided by your employees. Ask for your customer's phone number and postal address while the registration procedure.
7. Keep a check at the delivery rates by domain: the major domain can provide you with the ratio of the emails bounce to the email sent. The major domain being AOL, Hotmail, Yahoo etc. and also check for the spam filter and blocking with main domains.
8. Do check for the blacklist: keep a check at different blacklists for the "spammers". Avoid the spammer approach. If however, you get into such list report immediately. The point to be mentioned here is that you will not get the failure or bounce notification if you will be listed with any blacklist.
9. Get the knowledge regarding spam filters and keep a check with them. You can browse through net to gather information for such filters. Once you start the business keep in mind to not get stuck with these filters. The best approach to pass through these filters is stop looking "spam".
10. Remove "spam Flag" address: this tag gets with the email cruelly. Keep in mind to check for such flags and remove them as soon as you can.
11. Test your emails: before you send any email to your marketing list keep in mind to test them. Test them for different software, different email environment and also different format. Also put an option for format preferences i.e. HTML or Plain Text.
12. Get the knowhow for the processing method adopted by your service provider for bounces. Get to know how your provider classifies and handles the both kinds of bounces i.e. soft and hard bounces.
13. Keep a check for the changes among ISPs: monitor changes the ISPs may after going through set of circumstances.
14. Determine a strategy for the deletion of the email addresses which keeps on bouncing.